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Measure the Value of Customers

  • Inability to identify high customer lifetime value (CLV) leads to ineffective strategies and overspending.
  • Marketers need insight into who has bought, how much and when in order to predict campaign response rates.
  • Companies need to see the real value of the potential loss of customers.
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The Solution: BIRT Analytics

  • Purchasing Knowledge. Calculate the number of purchases made within a given time period.
  • High CLV Visibility. Use a Pivot Table to cross frequency and monetary values and load a matrix that displays high and low CLV customers.
  • Profiling & Segmentation. Create profiles based on the behavior of high CLV customers and segment accordingly.
  • Better Campaigns. Create personalized campaigns designed to reach the most responsive, highest future value customers and automate your entire workflow.
  • Results Prediction. Predict response rates by combining data mining with predictive analytics.
  • Churn Prevention. Identify and see the value of customers who rate low on RFM and create targeted strategies.
  • High CLV-Based Marketing. Measure the value of customers and weigh it against the cost of cross- and upselling strategies.
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Why BIRT Analytics

  • Boost sales while minimizing costs.
  • Build high-ROI strategies and increase effectiveness.
  • Gain a more valuable customer portfolio by identifying and stimulating your high CLV customers.
  • Identify loyalty factors and create strategies that increase profitability.
  • Allow teams to analyze quickly and easily, with no dependence on IT.
  • Analyze large, heterogeneous volumes of data quickly and easily.
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BIRT Analytics in action

The best way for you to understand the speed, agility and effectiveness of BIRT Analytics is to see it in action

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Customer Analytics Whitepaper

We'd like to introduce you to the tools and techniques that make BIRT Analytics the best customer analytics solution for companies with big data challenges.
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Birt Analytics Demo

We'd like to introduce you to the tools and techniques that make BIRT Analytics the best customer analytics solution for companies with big data challenges.
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Marketing Analytics

See all the ways BIRT Analytics turns your data into valuable strategy, by integrating multiple data sources, enabling advanced segmentation, increasing sales team efficiency and helping Marketing Agencies cut costs and upgrade services

Identify Sales Opportunities

Identify Sales Opportunities

Successful cross- and upselling strategies are built on deep customer knowledge. BIRT Analytics quickly uncovers customer needs and wants and helps you sell the right products to the right customers, so efficiency improves, offers are better targeted and sales rise.
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Predict and Prevent Customer Churn

Predict and Prevent Customer Churn

Customer acquisition costs between 5-15 times more than customer retention. Minimize your acquisition costs by predicting potential churn sooner, identifying inactive high-value customers, and designing effective campaigns that re-engage customers.
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Nurture High Lifetime Value Customers

Nurture High Lifetime Value Customers

Identify customers who actively engage with campaigns and spend more money, more often. Separating the buyers from the churners brings precision and efficiency to marketing strategy and increases revenues in the short and long term.
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Get a Global Customer View

Get a Global Customer View

Integrate every Tweet, purchase or click into a single holistic view, so you segment precisely, manage customers effectively, respond fast to unexpected events and improve conversion rates. BIRT Analytics helps you create strategies based on comprehensive customer knowledge.
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Segment Better for High-Response Campaigns

Segment Better for High-Response Campaigns

Creating consistently high-response campaigns requires advanced segmentation before, during and after the campaign launch. BIRT Analytics tracks campaign evolution, re-incorporates data and redefines segments for maximum precision.Learn more

Improve Sales Team Efficiency

Improve Sales Team Efficiency

It seems a contradiction the fact that marketing professionals base most part of their work on making target segmentations in order to prepare and launch online and off line campaigns but, on the contrary, they miss the customer's tracking in crucial stages of the process, obtaining biased results.Learn more

Marketing Agencies: Reduce Costs & Upgrade Services

Marketing Agencies: Reduce Costs & Upgrade Services

BIRT Analytics integrates segments and campaigns into a fully end-to-end advanced and predictive analytics solution that lets marketing services providers load, access and analyze data quickly and easily.
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