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Know Your Customer to Keep Your Customer:

Customer Analytics and Customer Experience are the priority for Big Data efforts.

The availability of Big Data has unleashed huge potential in terms of gaining customer insight to inform marketing, product development and service delivery.

But there is more to today’s customer analytics than ensuring loyalty and reducing attrition. It is about understanding who your most profitable customers are, and who they are going to be. Big Data frees marketers from creating crude groupings of customers based on potentially artificial segmentation. Each customer can be understood and marketed to based on a truly individual profile.

This is where BIRT iHub and BIRT Analytics from Actuate come in to play. We not only help banks use Big Data to ask the right questions, we then leverage the answers into action, enabling banks to deliver personalized analytics to their customers.

Actuate helps banks architect their Big Data roadmap in several areas:

  • Define data storage management and processing (iHub Content Services)
  • Deliver data mining and analytical insight (BIRT Analytics).
  • Use the insight to influence the customer experience (BIRT iHub for Customer-Facing applications)
  • Measure the effectiveness of customer initiatives (BIRT 360+ dashboards for performance management)

BIRT iHub provides a single technology for retail banks to build visual, dynamic web and mobile portals, personalized dashboards, and ad hoc analytics solutions which provide end users with an integrated user experience for exploration of account data including multi-account, detailed spending analysis for card holders and personal budgeting views. Actuate provides merchant and cardholder customers with interactive online account payments, dispute and transaction trend reporting, and account and portfolio analysis tools.  

Banks turn to iHub for Customer Communications Management to design, store, process and deliver high volume customer communications, including statements, and tailored offers.

Banks the world over improve customer satisfaction while reducing costs with the power of BIRT.


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Solutions Brochure

BIRT Analytics for Financial Institutions: Maximum value and accuracy for customer data
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Case Study

Global credit card company improves the performance of its online presentment offerings
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Case Study

Credit reference agency transforms their print stream processes and re-architects their billing solution
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Web Seminar

Choosing the Right BI Platform Featuring FirstBank
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White Paper

Customer Analytics: Turn Big Data into Big Value
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Case Study

Leading Financial Institution Leverages Actuate’s Rich Information Application Framework to Improve Customer Service and Drive Revenue
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Case Study

Actuate Platform Helps Top 25 Bank Drive Sales, Measure Performance with Lowest Total Cost of Ownership
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Case Study

DNB Finans Puts Car Lease Customers in the Driver’s Seat with Online BI from Actuate
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This regional retail bank presents An Enterprise Reporting Implementation in a world of Business Intelligence – No report left behind
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News Article

Sophisticated analytics without expensive data scientists
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