The availability of Big Data has unleashed huge potential in terms of gaining customer insight to inform marketing, product development and service delivery.
But there is more to today’s customer analytics than ensuring loyalty and reducing attrition. It is about understanding who your most profitable customers are, and who they are going to be. Big Data frees marketers from creating crude groupings of customers based on potentially artificial segmentation. Each customer can be understood and marketed to based on a truly individual profile.
This is where BIRT iHub and BIRT Analytics from Actuate come in to play. We not only help banks use Big Data to ask the right questions, we then leverage the answers into action, enabling banks to deliver personalized analytics to their customers.
BIRT iHub provides a single technology for retail banks to build visual, dynamic web and mobile portals, personalized dashboards, and ad hoc analytics solutions which provide end users with an integrated user experience for exploration of account data including multi-account, detailed spending analysis for card holders and personal budgeting views. Actuate provides merchant and cardholder customers with interactive online account payments, dispute and transaction trend reporting, and account and portfolio analysis tools.
Banks turn to iHub for Customer Communications Management to design, store, process and deliver high volume customer communications, including statements, and tailored offers.
Banks the world over improve customer satisfaction while reducing costs with the power of BIRT.