Webcast: Building Customer Loyalty for Telcos with Big Data Analytics
One of the biggest challenges the Telco industry faces today is customer retention. There is a need to integrate data from different data sources and gain a 3600 customer view for organizations to get a deep understanding of customer behavior and have the ability to forecast/predict churn and identify cross and upselling opportunities.
View to learn:
- How to forecast churn and increase customer value and loyalty through predictive analytics
- How to identify effective acquisition and retention campaigns that match the right customers with the right products
- Through customer profiling and segmentation how to accurately target products and services
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