TDWI Web Seminar: Using Customer Analytics to Make Better Business Decisions

To compete effectively and keep the best customers loyal, organizations need to capture a variety of data about customers and analyze it effectively. This includes tapping new and promising big data sources such as social media data. However, if organizations cannot analyze data in time and deliver insights to business decision makers quickly, all the data in the world won’t make a difference.

Watch this web seminar featuring David Stodder, TDWI Director of Research for Business Intelligence, to hear about technology and practice trends in customer analytics that are capable of bringing powerful insights to business decision makers. The webcast will address how you can tap internal, external, and big data sources to expand options for analyzing customer data and deliver insights for key customer-facing processes.

Learn how to:

  • Improve operations by supplying insights to customer-facing personnel, applications, and processes
  • Overcome barriers to analyzing customer data sources, including big data and social media
  • Enable business managers, not just data experts, to engage in customer analytics using visual, easy-to-use tools
  • Select the right strategies for predicting customer behavior, reducing churn, improving segmentation, discovering patterns, expanding wallet share, and more

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