Data-driven apps have become a major growth engines for the worldwide software market. In fact Forrester predicts smart computing software will become a $48 billion market this year, while IDC has proclaimed that 2014 will be the year of data-driven marketing and sales. From personalized portals, to wearable devices like Nike Fuelband, data-driven apps are all around us. Yet, designing compelling data-driven experiences - especially for customer facing apps where there is both a large number of users and large data sets - remains an art and a science. Fortunately, an emerging set of design principles inspired by consumer devices provides a blueprint for delivering apps that inform, connect, and motivate end-users. We’ll review these insights, as well as 5 best practices and examples for designing highly-scalable, personalized apps for today’s data consumer.
During this webcast you will learn:
Allen Bonde, VP of Product Marketing & Innovation, Actuate
Allen Bonde is the VP of Product Marketing & Innovation at Actuate, an advisor to several start-ups, and a former digital media and Internet CMO. An early proponent of self-service apps and data-driven marketing, he has helped global leaders with their big data and customer experience strategies, and shares his perspectives as a contributor to Forbes.com, DM News, and Small Data Group – his top-rated blog. Prior to joining Actuate he was Partner and Principal Analyst at Digital Clarity Group, a co-founder of social marketing pioneer Offerpop, and CMO and head of strategy at CRM consultancy eVergance (now KANA). He started his career as a researcher and data scientist in the telecom sector, and was part of teams at McKinsey and Yankee Group that did early work in online advertising and e-commerce.
David Rubinstein, Editor-in-Chief, SD Times
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