The ubiquity of connectivity, content, and data has tipped the buyer-seller relationship squarely in favor of the consumer – in nearly every market. In an age where customer experience (CX) and customer experience management(CEM) matters more than ever, companies are scrambling to get the “best” picture of customer needs, so they can create offers and experiences that not only drive engagement (and conversions), but also beat competitors to the punch. As speed and responsiveness drives loyalty, building an agile, customer-centric culture is essential, and begins with a new view of customers, customer-facing staff – and especially how we tap the power of big (and small) data. Join us as Digital Clarity Group analyst Tim Walters and Actuate’s Allen Bonde explore the latest research and thinking around digital disruption, experience delivery, and advanced analytics, and discuss how organizations can become more data-driven and CX-focused, one customer at a time.
During this webcast you will learn:
Tim Walters, Ph.D., Principal Analyst, Digital Clarity Group
Allen Bonde, VP of Product Marketing & Innovation, Actuate
Hosted by: Tim Matteson, Cofounder, Data Science Central
Watch this webcast now!