Agility in BI: How ISVs can close the end-user/IT gap

There are a number of individual-oriented trends in the BI industry that are changing the game for ISVs. End users of software applications have become increasingly sophisticated, savvy, demanding and impatient with data that is often static, stale, or not personalized. These demands for interactive, intuitive data access are pushing ISVs to improve their BI feature set or lose market share.

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