Competitive edge is made and lost in retail on customer intimacy, and operational efficiency. To master each requires integrating financial, transactional, inventory, and customer data for a 360 degree view of the customer, of performance, by channel, campaign, store, supplier or sales associate.
With BIRT, retailers and etailers can build interactive web applications that distribute real-time data access from multiple systems such as inventory control, marketing programs, merchandizing and financial applications across departments, divisions and geographies.
BIRT shows you real-time analytics, providing the “how” and the “why" behind your data. Get fast answers to any question on typologies, market shares, cross-selling, upselling, loyalty, and retention, stores operations (basket analysis, consumption patterns, seasonality, etc.), among other issues.
Our personalized analytics platform arms your selling teams, operations managers and executives with the intelligence to:
- Segment and analyze each customer’s behavior
- Summarize consumer buying trends and behavior via personalized dashboards
- Detect cross and up selling opportunities
- Monitor sales activity, control inventory and assess store operations
- Review team productivity, pipeline, inventory, and sell rates
- View critical metrics by geography on a tablet, phone or any device
- Manage campaigns and promotions across channels