Social media analytics has become critical to understanding your customer base, gaining customer insights, and getting a general feel for public trends, opinions, or sentiments. As the Internet provides a platform for infinite sharing of information, people generally trust things—websites, articles, products, companies, events, or services—that are liked or recommended by people they know (or even by people they don’t know, just as long as there are a lot of people raving about those things). The more something is liked, shared, or tweeted in cyberspace through social media platforms, the more attention that thing gets, the more popular it becomes and the more value it gains. As people vouch for things, it creates a sense of security, validating a reason for other people to try them out as well. In this way, social media literally has the power to add value to things, which means that the data generated from social sharing is, in fact, a new important source of business intelligence for organizations that want to stay in the loop.
Social media analytics presented in a Twitter dashboard with graphical data visualizations.
The U.S. Library of Congress archives every tweet for historical purposes. That’s some serious Big Data!
58 million = the estimated average number of Twitter tweets per day.
5 = the number of days it takes for 1 billion tweets to be tweeted.
By the time you finish reading this sentence, over 9,100 tweets will have already been tweeted.
What will your next tweet be?
More and more companies are leveraging social media analytics as a means to monitor and improve customer relations, increase brand loyalty, and understand customer experience better. Not only that, but the data from social media provides unsolicited, raw customer knowledge for any company seeking to hear what the public wants, likes, or dislikes. All those valuable statistics are flooding the Web waiting to be unlocked and studied! So, how do you pull data from social media sites like Twitter
, or Google+
in order to track the impact on your organization? While accessing those large streams of social media data to evaluate them effectively is often difficult, with BIRT Analytics you can easily channel those pools of information and create dashboard visualizations for at-a-glance updates about your Twitter followers, Facebook fans, or Google+ circles. Actuate’s business analytics software gives your organization the ability to stay in tune with social media feedback and analyze it to refine strategies, targeted campaigns, and products or services.