The world is becoming ever more connected, and telecommunications runs the show. However, exponential increases in data traffic do not necessarily equate to the same trajectory for revenue. Competition is fierce with market entrants from different industries (Google), expensive infrastructure, and the consumer’s reliance on mobile devices for a myriad of life’s tasks requires a renewed commitment to ensuring network performance.
These challenges drive two primary areas of data investment for telco providers: analytics to improve operational efficiency and anticipate performance breakdowns, and customer insight and communications to engender loyalty and secure future revenue.
The world's largest telecommunications companies use BIRT to successfully balance operational goals and deliver world-class online and mobile customer communications management to clients. The BIRT iHub platform enables them to transform large amounts of enterprise data into actionable insight that improves profitability.
- Provide predictive analytic capabilities to discover customer trends and anomalies, analyze market segments, determine next best offer and predict and reduce attrition
- Increase customer satisfaction, drive recruitment and retention by giving customers direct access to account and service status data
- Personalize account statements with tailored offers based on customer intelligence