Marketing Analytics for Today’s Marketers
Tuesday, August 19, 2014 |10am PT/1pm ET
The best segmentation is dynamic and circular. Creating consistently high-response campaigns doesn't stop at profiling customers, identifying opportunities and launching. It requires continued segmentation during and after the campaign. BIRT Analytics tracks campaign evolution, re-incorporates data and redefines segments for maximum precision. When marketers have the right tools to work with data at all campaign stages, they can correct errors and create consistently high-impact campaigns.