Attendees to learn how the right marketing analytics tools can directly increase campaign registration rates
San Mateo, Calif. – August 12, 2014 – Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced its August 19th webinar, “Marketing Analytics for Today’s Marketers,” featuring Peter Hoopes, Vice President and General Manager of Actuate’s BIRT Analytics Division. He will explain how to create consistently high-response marketing campaigns by using continuous customer segmentation – both before and after the campaign.
Specifically, this webinar will cover:
Mark Gamble, Director of Technical Marketing at Actuate, will conclude the webinar with a live demonstration of BIRT Analytics, Actuate’s easy-to-use, Big Data predictive analytics tool for business users. Business analysts and marketers use this software to derive valuable customer insights that drive competitive advantage.
Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communications Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.
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