San Mateo, Calif. – July 2, 2014 – Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced its participation in an upcoming webinar called, “Predictive Analytics for the Business Analyst.” Allen Bonde (@abonde), Actuate’s Vice President of Product Marketing and Innovation, and Fern Halper (@fhalper), TDWI’s Research Director, will discuss how technologies and today’s software tools for examining and applying Big Data are becoming both more powerful and intuitive. This permits business users such as marketers and business analysts to potentially explore billions of rows of data without calling on IT, and immediately see statistical insights and derive unique value from complex data sets that were formerly only the domain of top-level data scientists.
Because predictive analytics is becoming a key focus for many parts of an organization with analytic needs, such as marketing, finance or sales, business users are looking for new methods to give their companies an advantage over the competition. In this sixty-minute webinar, Bonde and Halper will introduce the skills needed and tools available to start using predictive analytics today, as well as to reap the benefits from applying advanced statistical models to “everyday” tasks. The overall goal of the webinar is to help businesses quickly understand the predictive values of large data sets without the need for these departments to have an extensive knowledge of data science.
The webinar will cover:
During the webinar, Bonde and Halper will also discuss why “fast is the new big” in making advanced analytics actionable, and why preprogrammed, embedded models are making predictive analytics easier to use for any organization.
Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communication Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.
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