Big Data driven insights can help companies develop innovative customer-facing applications precisely targeted at consumer needs
San Mateo, Calif. – May 21, 2014 – Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced its sponsorship of a complimentary Data Science Central webinar entitled, “Leveraging Big Data to Develop Customer Centric Culture” on Tuesday, May 27, 2014. Allen Bonde, Vice President of Product Marketing and Innovation at Actuate, and Tim Walters, Principal Analyst at Digital Clarity Group (DCG), will present ways that organizations can leverage the power of Big Data to create engaging visual experiences targeted at sophisticated data consumers.
In an age where customer experience (CX) and customer experience management (CEM) are becoming increasingly critical to success, companies are scrambling to get the “best” picture of customer needs, in order to create offers and experiences that drive engagement and conversions. Walters will set the stage with his views on digital disruption and rising consumer expectations, and Bonde will outline how and why rich profiles and “fast” analytics are essential to building a data-driven culture and delivering effective campaigns and customer experiences.
During this webinar, Bonde and Walters will cover:
Additionally, the speakers will explain why ubiquity and “always-on” experiences are forcing brands to create a new way of thinking about their customers, Big Data, and how to leverage this information to gain key insights that improve everyday business performance.
Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communications Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.
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