Phototype’s clients can now continuously track and rapidly respond to brand packaging and printing issues
San Mateo, Calif. – May 6, 2014 – Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ and the leader in personalized analytics and insights, today announced that Phototype, a pioneer and leader in the packaging graphics industry, has embedded Actuate’s BIRT iHub™ visualization and deployment platform into its existing Print Quality Management (PQM) system to provide its consumer packaged goods (CPG) clients with robust print supply chain management capabilities and reporting. The implementation of BIRT iHub into the company’s “BizIQ” system – allows Phototype to empower its customers and print suppliers with real-time analytics, including interactive dashboards to help quickly detect and correct problems.
Prior to choosing Actuate BIRT iHub, Phototype performed an exhaustive search for the right business analytics technology. Phototype eventually narrowed its options down from seven companies to one, following a detailed, six month evaluation process. BIRT iHub became the obvious choice both for its visually appealing graphical capabilities and multitenant security options. In addition, Phototype sought a user-friendly, personalized tool that could quickly and seamlessly integrate with its existing PQM system’s data sources, and found that Actuate’s BIRT iHub was the perfect fit.
Phototype specializes in maintaining high-quality, visual consistency of its clients’ printing, particularly consumer packaging and in-store brand communications. To ensure this consistency, Phototype leverages BIRT which alerts users of any printing variations and enables them to instantly respond. Actuate has helped Phototype increase efficiency, functionality and visual appeal within its PQM system, ultimately providing increased value to its clients.
“We were pleasantly surprised when it took only weeks for our team to become proficient with the new Actuate-integrated BizIQ system, allowing our CPG clients to begin taking advantage of their own custom portals right away,” said Steve Carter, Executive Vice President of Technology at Phototype. “This system empowers our clients – mainly financial users, customer account managers and project managers – with immediate access to the specific, customizable data they seek to better manage and lead their businesses.“
To learn more about Phototype’s successful BizIQ system with “BIRT inside,” please read the case study:
Founded in 1919 and headquartered in Cincinnati, Phototype is one of the longest running, independently owned brand-building companies in the United States. They employ over 250 professionals who specialize in a variety of areas including brand strategy and design, brand asset management, premedia and 3D virtual rendering. For more information, visit www.phototype.com.
Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communication Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.
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