San Mateo, Calif., â€“ September 12, 2013 â€“ Actuate Corporation (NASDAQ: BIRT), The BIRT Companyâ„˘ â€“ delivering more insights to more people than all BI companies combined, today announced their participation in the Wall Street Technology Associationâ€™s (WSTA) New York seminar entitled, â€śBig Data â€“ Setting up the Foundations for New Analytics Engines.â€ť The event will focus on how financial industry technology professionals can harness Big Data to formulate real-time use cases. Dan Melcher, Internet Application Architect at Actuate, will conduct a session on how to use advanced customer analytics to derive personalized insights from Big Data to increase customer loyalty.
About Actuateâ€™s Big Data Analytics Session Mr. Melcher possesses in-depth BI and analytics knowledge acquired from 27 years of experience in the industry. During this session, he will discuss ways to use advanced, intuitive, predictive analytics to rapidly uncover customer behavioral trends from Big Data. He will further explain how these insights can be used to build an effective customer-centric strategy to increase profits and build brand loyalty.
The WSTA New York Seminar runs from 8 a.m. â€“ 2 p.m. EDT on September 19, 2013
Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communications Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.
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