New features bring data to life through pattern detection, decision trees, and campaign workflow definition to effectively analyze data and execute campaigns
San Mateo, Calif., – June 18, 2013 – Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ – delivering more insights to more people than all BI companies combined, today announced the latest release of BIRT Analytics software specifically designed for business analysts. BIRT Analytics is the first product to enable advanced predictive analysis – through a variety of techniques – of data from any source. Companies who want the best combination of ease of use, analytic horsepower and ability to process billions of data points buy BIRT Analytics for their business analysts to make predictions without coding.
Adding to its already rich set of capabilities for business analyst-driven predictive analytics, BIRT Analytics 4.2 sports three new advanced features: Association Rules for detecting purchase patterns over time (for instance in grocery receipts by and across customer segments); Decision Tree, which allows prediction of outcomes based on decision paths; and Campaign Workflow to enable you to effectively execute campaigns based on the analysis, and set up a process to improve them based on analyzing the results. “With BIRT Analytics we offer the best of all analytic worlds,” said Nobby Akiha, Senior Vice President of Marketing at Actuate. “The business analyst no longer has to be content with ‘predictive analytics lite’ – BIRT Analytics 4.2 provides the analytical horsepower of traditional statistical tools in an easy-to-use visual product that analyzes all types and sizes of data – including Big Data.”
Most products available today do only part of the predictive analytics job for specific audiences: A few perform simple discovery for select analysts; others are designed for statisticians who are trained to code predictive models. BIRT Analytics empowers business analysts to, independently, discover correlations and predict behaviors and outcomes through techniques like customer segmentation, next best offer and vendor risk or customer loyalty.
BIRT Analytics empowers the business user to make data-informed competitive decisions today, and to communicate with customers/patients/clients based on that intelligence. With BIRT Analytics you can run various analytic techniques, design a campaign, predict the likely outcomes of campaigns, analyze the campaign results and begin the cycle again, continually improving business results.
Delivers Big Data value much sooner than any Big Data project
The urgent need to predict a buyer’s behavior exists with or without Big Data. It exists across industries for both product manufacturers and service providers; in banking, health care, technology, government, consumer goods and countless other specialties. Before the availability of BIRT Analytics, business unit analysts had to queue their project requests with IT departments or depend on data scientists to share insights gleaned from long exercises.
While the first of the three stages of Big Data Management (Organizing) is currently occupying the attention of IT in many organizations, the second (Visualizing & Analyzing) and third (Operationalizing) stages are critical to business units and their business analysts. In one solution BIRT Analytics gives this group a powerful set of techniques for predictive analysis, and a way to immediately operationalize – internally and externally – the gleaned insights. BIRT Analytics shows you the correlations, patterns and predictions you need today to increase business effectiveness and profitability, effectively bringing static data to life. And, later, the analyses performed in BIRT Analytics can inform the objectives of the Organizing stage of Big Data Management.
Key features of BIRT Analytics 4.2
“BIRT Analytics combined with the rest of the modules in the ActuateOne® BIRT-based product suite ties together internal and external data-oriented business management, and allows you to fulfill today’s mandate to manage by data for competitive advantage,” concluded Akiha.
Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communications Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit actuate.com and developer.actuate.com.
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