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Actuate Named to "CRN Big Data 100" List in the Category of Big Data Business Analytics

BIRT Analytics™ and ActuateOne® provide end-user independence for fast, intuitive analysis of Big Data, as well as a comprehensive BI platform for IT departments

San Mateo, Calif., April 22, 2013 – Actuate Corporation (NASDAQ: BIRT), The BIRT Company™ – delivering more insights to more people than all BI companies combined, today announced it has been recognized by CRN as one of the “Big Data 100” in the category of Big Data Business Analytics.

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The CRN editorial team created the list by identifying “vendors that have demonstrated an ability to innovate in bringing to market products and technologies that help businesses manage Big Data.” The list is divided into three categories: business analytics, data management, and infrastructure and services.

Big Data Business Analytics

Big Data isn’t going anywhere. The avalanche of data we’re seeing today will just keep gaining speed, size and new sources. As CRN notes about the software included in the Big Data 100 Business Analytics list: “Some of these tools are aimed at specific verticals, some are aimed at Apache Hadoop, and some are aimed at social media sites like Facebook, Twitter, and YouTube. But all are aimed at helping organizations draw real-time and valuable insights from the growing mounds of data at their fingertips.”

Analyzing customer behavior is one of the most important goals of the Big Data game –the explosion of new data sources that are available today enables companies to gain insights that were not possible before. Big Data doesn’t get tangible until you pick a problem to solve.

The most pressing problem for any business today is to better understand their customers – whether those customers are internal or external, business-to-business or business-to-consumer, best customers or fraudulent customers. Data mining is done for customer insight; therefore Big Data is a customer analytics problem.

To get real, usable customer insight – even before adding social media feeds or machine log data sources into their Big Data mix – organizations need more effective, faster and more intuitive tools to analyze the huge volumes of customer and operational data they already have access to – tools like BIRT Analytics™.

BIRT Analytics software – part of the BIRT-based ActuateOne® suite of commercial products for development and deployment of custom business analytics – is a highly interactive data analysis tool for data-savvy end users, providing virtually instantaneous visualization of cross sections of data from any source and of any size.

“We are pleased to have been recognized by CRN as one of the leading providers of Big Data Business Analytics tools,” said Nobby Akiha, Senior Vice President of Marketing at Actuate. “Our BIRT Analytics tool is truly visionary – we get very excited responses from customers, prospects, analysts and reporters who see the software in action. When customers want petabytes of data storage as with Hadoop, predictive analytics at the scale and power of SAS or SPSS, and the self-sufficiency of Tableau or QlikTech, they buy BIRT Analytics. BIRT Analytics delivers customer insights faster and more easily than any other analytics tool on the market today.”

About Actuate (NASDAQ:BIRT) – The BIRT Company ™

Actuate provides software to more than 3.5 million BIRT developers and OEMs who build scalable, secure solutions that save time and improve brand experience by delivering personalized analytics and insights to over 200 million of their customers, partners and employees. Actuate founded and supports BIRT – the open source IDE – and develops BIRT iHub™ – the world-class deployment platform – to significantly improve productivity of developers working on customer facing applications. Actuate's BIRT Analytics™delivers self-service predictive analytics to enhance customer engagement using Big Data. The Actuate Customer Communication Suite™ empowers organizations to easily transform, process, personalize, archive and deliver high volume content and individualized correspondence. Actuate is headquartered in Silicon Valley with more than 5,000 enterprise customers in financial services, technology and government. Visit and

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Samantha Singh, Director, Corporate Communications, Actuate +1.650.645.3078
Jacob Moelter, Market Street Partners +1.415.571.4956 (mobile)