Competitive edge is made and lost in retail on customer intimacy, and operational efficiency. To master each requires integrating financial, transactional, inventory and customer data for a 360 degree view of the customer and of performance, by channel, campaign, store, supplier or sales associate.
With BIRT, retailers and etailers can build interactive web applications that distribute real-time data access from multiple systems such as inventory control, marketing programs, merchandizing and financial applications across departments, divisions and geographies.
BIRT Analytics analyses data instantly, providing the “how” and the “why”. Get fast answers to any question on typologies, market shares, cross and up selling, loyalty and retention, stores operations (basket analysis, consumption patterns, seasonality, etc.), among other issues.
Our personalized analytics platform arms your selling teams, operations managers and executives with the intelligence to:
"This product meets a need that we see evolving. We already have good BI, but we want to be able to intuitively drive analysis of client behavior and product performance. The insights BIRT Analytics can give us into who is likely to do what, when and where, will enable a massive improvement in both our product development and the quality of advice we can give our clients. It will also increase the effectiveness of our decision making."