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Integrate All Data into a 360º Customer View

  • Successful marketing requires an integrated, global view of customers and campaigns.
  • Segmentation tools must be easy to use and accurate.
  • Marketers need visibility and control of the campaigns process.
  • Multi-source data must be integrated quickly so that churn prediction and sales opportunities are immediately clear.
  • Knowledge of individual customer behavior is needed to shape successful campaigns.
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The Solution: BIRT Analytics

  • Enriched Campaign Results. Deepen your understanding of campaign results by crossing data with transactional information like purchases and demographic data.
  • Accurate Segmentation. Segment based on integrated customer data for more precision.
  • Prediction and Profiling. Use data mining and predictive techniques to profile customers likely to churn or buy new products.
  • Fast Data Integration. Integrate multi-format data from all your internal and external sources. No need for pre-processing or creating models, cubes or metadata.
  • Campaign Management. Workflow tools enable end-to-end control of campaigns and automation based on previous results.
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Why BIRT Analytics

  • Gain an integrated view of customers.
  • Create more effective campaigns.
  • Identify inconsistencies immediately and react faster.
  • Segment more precisely by using multi-source data to classify customers and identify opportunities.
  • Design data-driven campaigns that offer the right products to the right customers.
  • Optimize processes by using workflow tools to automate campaigns per defined indicators.
  • Allow teams to analyze quickly and easily, with no dependence on IT.
  • Analyze large, heterogeneous volumes of data quickly and easily.
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BIRT Analytics in action

The best way for you to understand the speed, agility and effectiveness of BIRT Analytics is to see it in action

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Customer Analytics Whitepaper

Discover big data challenges that need to get the most value out of their data in the shortest period of time.
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BIRT Analytics Demo

We′d like to introduce you to the tools and techniques in just 8 minutes.
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Marketing Analytics

See all the ways BIRT Analytics turns your data into valuable strategy, by integrating multiple data sources, enabling advanced segmentation, increasing sales team efficiency and helping Marketing Agencies cut costs and upgrade services

Identify Sales Opportunities

Identify Sales Opportunities

Successful cross- and upselling strategies are built on deep customer knowledge. BIRT Analytics quickly uncovers customer needs and wants and helps you sell the right products to the right customers, so efficiency improves, offers are better targeted and sales rise.
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Predict and Prevent Customer Churn

Predict and Prevent Customer Churn

Customer acquisition costs between 5-15 times more than customer retention. Minimize your acquisition costs by predicting potential churn sooner, identifying inactive high-value customers, and designing effective campaigns that re-engage customers.
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Nurture High Lifetime Value Customers

Nurture High Lifetime Value Customers

Identify customers who actively engage with campaigns and spend more money, more often. Separating the buyers from the churners brings precision and efficiency to marketing strategy and increases revenues in the short and long term.
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Get a Global Customer View

Get a Global Customer View

Integrate every Tweet, purchase or click into a single holistic view, so you segment precisely, manage customers effectively, respond fast to unexpected events and improve conversion rates. BIRT Analytics helps you create strategies based on comprehensive customer knowledge.
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Segment Better for High-Response Campaigns

Segment Better for High-Response Campaigns

Creating consistently high-response campaigns requires advanced segmentation before, during and after the campaign launch. BIRT Analytics tracks campaign evolution, re-incorporates data and redefines segments for maximum precision.Learn more

Improve Sales Team Efficiency

Improve Sales Team Efficiency

It seems a contradiction the fact that marketing professionals base most part of their work on making target segmentations in order to prepare and launch online and off line campaigns but, on the contrary, they miss the customer's tracking in crucial stages of the process, obtaining biased results.Learn more

Marketing Agencies: Reduce Costs & Upgrade Services

Marketing Agencies: Reduce Costs & Upgrade Services

BIRT Analytics integrates segments and campaigns into a fully end-to-end advanced and predictive analytics solution that lets marketing services providers load, access and analyze data quickly and easily.
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