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Marketing Analytics

Turn Big Data into deep customer knowledge, so you can segment precisely, identify high-value customers, develop and manage successful cross- and upsell campaigns and minimize churn.

By relying on Big Data analytics to inform your strategy, you will increase the efficiency of your marketing and sales programs.

Marketing Analytics Microsite

“BIRT Analytics has definitely improved our ability to anticipate customer response to our marketing actions, and has also reduced the time invested in defining campaigns. Now we manage campaigns globally, analyze the results on the fly and cross information with a single mouse click.”

Eduardo Villanueva, Former Business Intelligence Director, Travel Club – Airmiles (Marketing & Loyalty companies)
“This product meets a need that we see evolving. We already have good BI, but we want to be able to intuitively drive analysis of client behavior and product performance. The insights BIRT Analytics can give us into who is likely to do what, when and where, will enable a massive improvement in both our product development and the quality of advice we can give our clients. It will also increase the effectiveness of our decision making.”

Steve Hemsworth, Managing Director, Golfbreaks.com (eCommerce / Travel & Hospitality)
“The main advantage of BIRT Analytics is that people touch the data. When they are exploring the data they may have a goal, and then when they start digging into the information they may find something else and follow another thread. The data is so close to them it is almost natural to use it. They can navigate and discover. We find they normally get more information than they were expecting. People really like this tool.”

Faustino Pérez, Director, Head of Development, Inversis Bank (Financial Services)

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Actuate - BIRT Analytics
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BIRT Analytics for Marketing Agencies: Reduce operating costs and upgrade your service offering
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Case Study

Pentasoft adds value to their marketing services
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Healthcare Analytics

BIRT analytics helps healthcare organizations to gain the comprehensive insight that leads to continual operational improvement. It gives everyone from administrators to medical professionals the tools to be able to interact with data and get answers fast, autonomously, so IT can focus on core care delivery capabilities. The result is more predictive and preventative patient care by population as well as improved resource utilization and operational efficiency.

"Not only are we able to mine data with greater agility and speed, we've given our users a tool that enables them to work almost entirely self-sufficiently."
Toni Verdú, Organization and Systems Director, RBA Group (Media & Publishing)

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BIRT Analytics for Health Insurance / Payers
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BIRT Analytics for Hospitals: Reduce costs in Hospital-Pharmacy Services
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BIRT Analytics for Healthcare Authorities: Deliver Better Healthcare and Improve Efficiency
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White Paper

How to Improve Efficiency and Quality in Hospital Healthcare
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To learn more about other Actuate solutions for Healthcare, click here

Government Analytics

Government organizations amass vast amounts of data, at greater speed than ever. To successfully roll out services to citizens, they need to be able to harness populace data to discover hidden patterns, understand why events and emergencies occur and to predict what will happen in the future to population segments and geographies.

BIRT Analytics combines the ease of discovery tools with powerful visual data mining and predictive techniques to help agencies uncover patterns, trends and critical insights that support meeting ever-increasing demands for service quality while keeping costs down.

“Deciding what tool to incorporate was a big challenge. The level of self-sufficiency our users were demanding would not be easy to fulfill. Actuate's solution offered us a new way to tackle this challenge, with its column-based technology that doesn't require dimensional cubes or metadata. With BIRT Analytics, we've been able to give users the freedom to work with large volumes of data, to perform deep analyses and to respond immediately to any need for information.”

Romualdo Erdozain Iglesia, CIO, Ministry of the Presidency, Government of Spain (Government and Public Administration)
“Adopting new technologies is one of the biggest challenges to modernizing Public Administration organizations. At the Ministry of the Presidency, we were looking for a quality step forward in our information systems. We wanted an innovative solution for Business Intelligence, one that could give us lot of flexibility, more depth than a simple report and fast results. BIRT Analytics has met these needs and exceeded our expectations. We saw our first results in weeks, and in just three months the Dynamic Data Analysis System for Parliamentary Initiatives was launched.”

Ana Román Riechmann, Deputy General Director of Information Technology, Ministry of the Presidency, Government of Spain (Government and Public Administration)

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Presentation

Efficient and Cost Effective Solutions for Public Administration
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BIRT Analytics for Home Land Security
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BIRT Analytics for Public Transportation
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Demo

View this demo to learn how BIRT Analytics 4.2 can help your organization access any data!
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Advanced and Predictive Analytics for Government
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Advanced and Predictive Analytics for Tax Authorities
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To learn more about other Actuate solutions for Government, click here

More Analytics Solutions

Learn more about how organizations in your industry apply visual data mining and predictive analytics to improve performance, gain market share or cut costs.

“Before BIRT Analytics, extracting and analyzing information used to take a considerable amount of our technical experts’ time - and as a consequence we were not providing the appropriate service. Now with BIRT Analytics, we have provided more user autonomy and thus reduced the work overload of IT.”

Francisco J. Margarite, CIO, Inversis Bank (Financial Services)
“This product meets a need that we see evolving. We already have good BI, but we want to be able to intuitively drive analysis of client behavior and product performance. The insights BIRT Analytics can give us into who is likely to do what, when and where, will enable a massive improvement in both our product development and the quality of advice we can give our clients. It will also increase the effectiveness of our decision making.”

Steve Hemsworth, Managing Director, Golfbreaks.com (eCommerce / Travel & Hospitality)
“We had a challenge: to provide the organization with a tool that would enable our users to exploit the enormous amount of information in our databases and allow the organization to leverage its knowledge of the agricultural sector, while requiring a manageable learning curve for the Technical Services department charged with implementing the tool. BIRT Analytics is our own philosopher's stone.”

Enrique V. Carsí, Computing Systems Service Chief, ENESA (Insurance)

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Advanced and Predictive Customer Analytics for Utility Companies
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Advanced and Predictive Grid Analytics for Utility Companies
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BIRT Analytics for Financial Institutions: Maximum value and accuracy for customer data
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BIRT Analytics for Insurance: Monitoring, Automating and Optimizing processes
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BIRT Analytics for eCommerce: Boost the effectiveness of your campaigns
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BIRT Analytics for Marketing Agencies: Reduce operating costs and upgrade your service offering
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Building Customer Loyalty for Telcos: How to forecast churn and increase customer value and loyalty
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