BIRT Analytics takes massive, multi-source data, analyzes it and turns it into clear, visual information at the level of granularity you need. As a result, customer needs and wants become clear, and segmentation improves, so you sell the right products and services to the right people.
Data discovery and mining tools drill into customer data to identify patterns and hidden relationships, profile top buyers, forecast trends and profits and improve your overall customer relationship strategy.
This is true predictive analytics about how your customers will behave. So you can identify more cross-sell and up-sell opportunities, prevent churn, find high value customers and get the most out of your marketing efforts.