BIRT Analytics: Competitive Advantage, Simplified.
Advanced analytics allows businesses to answer crucial questions about their customers, which gives them the competitive advantage of gaining more insight about their market. However, many analytics solutions require data scientists and Apache Hadoop experts—both of which are scarce and costly. With BIRT Analytics, business users perform their own analysis quickly and efficiently, so they can actuate insight-driven actions: the ultimate competitive advantage, simplified.
BIRT Analytics helps business users analyze these key areas to surpass their competitors:
Higher Revenues How loyal are customers? What motivates them? Who is likely to stay and who is likely to leave?
Reduced Costs Who is most likely to commit fraud and cause losses? What is the most cost-effective marketing?
Intelligent Planning Where should resources be allocated? What is a particular customer segment likely to do next? How much business can be expected in the future?
Improved Efficiency What business processes are not working and why? Where can IT be more efficient?